Wednesday, February 11, 2009

shiny & new....


Vegas was a whirlwind and sleep is never an option but that is more than OK when you're doing what you love.

The reason for being there was to attend the Las Vegas Home Expo where many vendors show their wares to retailers.  There was too much good stuff everywhere.  I felt like I was at a design geek convention, though most design enthusiasts are able to be cool and hip...

...I can't even do that when I try. 

So, why was I there beyond just wanting to see what's new?

I was announcing the premiere of my own upholstered furniture line.  This is something I have fantasized about since the first time I dragged a discarded chair on a curb and then refinished and reupholstered it myself using remnant fabrics that I had been collecting.  I always wanted to find a way to be able to merge my love of design & making stuff with affordability & ease.  

This summer (cue the movie announcer voice guy..."In a world where great design seems to cost too much...") my line will be making it's debut across the country.  There is more news to come as all things are finalized.  I will keep you posted on details as they are available for press. 

Above is the "official" first photo I took with my iphone of one of the prototype pieces.  This chair will also come with a throw pillow in an accent color, along with being available in other fabrics, colors, pattern choices and in leather.  

It will retail for appox $299.

Professional photography will be happening in about 6 weeks when all the pieces in the first roll out are available.

That's all I got for now.
Stay tuned...
-angelo surmelis

103 comments:

Lynne (lynnesgiftsfromtheheart) said...

Congrats on your new line. The gals I work for part time were there as well.. I'll be anxious to hear all about it from them..
hugs ~lynne~

emily&tom said...

SO COOL!!!

We can't wait to find out the details. let me stat by placing and order: 2 of those chairs please.

Congrats!
Emily & Tom

Dawn said...

I have so many questions. I'm sure that this is all you can say right now but as a fan of yours I would like to start of by saying, "wow!" I can't wait.

JKL said...

Much congratulations on the new line. if it's anything with what seems to be going on with this chair, I'm in!

Norman Dixon said...

Gorgeous chair! Can't wait to see the rest of the line!

Tricia said...

OMG! This is very exciting news! Are you just crazy thrilled? I am and it's not even happening to me. I wouldn't even know how to begin doing something like this, but I certainly know how to buy it. Congratulations Angelo. You've earned this.

Seth & Kylee said...

How long have you been working on this? I can't believe you have kept quiet about this. Could you talk about the line while you were working on it.

HOW exciting! Great looking chair.

mbkatc230 said...

Congratulations! If that chair is any indication (LOVE IT), I can't wait to see the entire line. Glad you had a good trip and are back safe and sound. Kathy

JeanetteS said...

How very exciting. I look forward to hearing more about your line and dreaming up ways to incorporate pieces into my own home.

Best of luck. :)

ALVN of WhisperWood Cottage said...

Love the chair. Can't believe you took that photo with an iPhone! I'm going to use mine more often!

P.S. You're cool and just don't know it! :)

Whispering Pine Cottage said...

What a neat chair! And a great price too! Congratulations! I know the line will be hugely successful. Can't wait to see more! Angie

leah said...

that deserves a *heel click - high five - double fist pump - jazz hands - YEAH*

congrats on makin it happen.

Trevor said...

How did you do this? I have been thinking about doing my own furniture line for the past couple of years now. Where do I start?

Karen JS said...

CONGRATULATIONS!!!

You deserve this and I deserve that chair! This is on your iphone? I'll take 2 and if you're taking additional color order, if it's available in yellow & black-I'll take another 2!

Love your show.

Carol said...

sign me up!

Raggedy Girl said...

Congratulations on your new venture. I love the clean lines of the chair.
Roberta Anne

Debra said...

This is fantastic. Is this chair going to be available in leather? You mentioned something about that.

Nic said...

This is fantastic news and this chair is really a great way to kick things off. I can't wait to see more product. Congratulations.

Katie said...

I'm so excited for you! Can't wait to see the rest of the line... How dare you be so fantastic?!

DREW said...

$299?
I WANT IT.

How do i get in on the action? Where do I get it?
Congratulations. You must be thrilled. I can only imagine the work involved.

BIG FAN said...

This is terrific news! Can't wait to see all of it. Congrats!

mrsben said...

Woooohooo, CONGRATULATIONS Angelo!!

Las Vegas.... "The City of Lights". May it be a sign for a 'bright beginning to a successful venture.'

The chair is fabulous!! Can't wait to see the rest of the line and shall certainly stay tuned.

I am so, sincerely happy for YOU.

genie said...

WOO-HOO!!!!!!!!!!!! YES!

What a great piece of news and what a wonderful thing to happen to such a great, hard working guy. We cannot wait to see the whole roll out and be first in line. The chair is GORGEOUS. No surprise. Thank you for taking into account the rest of us with the price.

Congratulations Angelo!

SARAH said...

Whaaaaaaaaaaaaaaaaaaat?!

How did we not know about this till now?! How were you able to contain yourself? Katie is correct young man-stop being so fabulous. I LOVE it and can't wait to see more of it.

CONGRATULATIONS!

MJL said...

Great News for a Great Guy! Congrats!

pcb said...

Congratulations! Love this chair and LOVE its price. Looking forward to hearing more about your line and where it will be available.

Barb @ GritsandGlamour said...

Luuucy - you got some 'splaining to do!!!

Angelo - you've been holding back on us. $299!!!! That's fantastic. I love the chair and I love this fabric. Hint, hint: houndstooth. I love this fabric!! LOL Best of luck on your new adventure. Just keep in mind price point, as we poor decorators need all the help we can get. Maybe some big box store will pick up your line...that would be awesome for you. Take care, Barb
ps - when you get rich and famous (okay more rich and famous) - can I have your show? Pretty please? :-)

Jessie said...

I have followed you for years!
No one deserves this MORE!!!

It looks fabulous already, but of course it does.
Can't wait!

Jessie said...

I have followed you for years!
No one deserves this MORE!!!

It looks fabulous already, but of course it does.
Can't wait!

Trina said...

WANT IT!

When? Where? Can't wait!

anusha said...

Congrats on your new venture. Seems pretty exciting to start a new line of business. 299 dollars seems very reasonable, & I love the chair. In this economy, people will try to buy something reasonable than lash our their savings (like me :))
Good luck. rgds, Anusha

Steph said...

Wonderful!!!

Where? I need that chair! Other colors/patterns? This is just beautiful. I can't wait to see what you do. Whatever it is, I know it will be beautiful!

You Rock!

Lynn said...

WOW!

This is exactly what I have been looking for. EXACTLY!!!!
This chair is incredible looking and the price is unbelievable. I'm not surprised that you're behind this look. It's what we've come to expect. Your work is always amazing!

Cindy M said...

I CAN'T WAIT!

When exactly can I get that chair and where? What color is the pillow going to be?

I love your line already. I have hoping you'd do something like this.

All the best,
Cindy

Shelli said...

Stop it. You're killing me here. You are such a trade! I want that chair now. The price is amazing. Thank you for doing that instead of the unatainable.

CanNOT wait!

Patricia said...

Why am I surprised? I have come to expect miracles from you in TV, now it looks luke you're performing them in the retail world. Kudos and congrats!

Denise said...

Wonderful news. That chair looks so cool. If this is any indication, you're on the right track.

angelo said...

I am overwhelmed with the response!

THANK YOU all for your kinds words and support. It means a lot. The goal from the start has been (and continues to be) about finding ways to combine design that can define a fresh new approach for traditional style. Nothing too modern and not too traditional, but a way for people to redefine classics in their home in an (and this is KEY) affordable way!

Our journey is to find ways to have furniture that I always wanted to have. I spent a huge part of my journey being a "starving artist" and finding a new piece that I could afford and like the way it looked was a tall order. The new Angelo line is all about fulfilling that.

I'm in this for the long haul and the journey will continue to morph and change based on what I learn being in the market place, but one this will always stay the course...my commitment to value driven design & customer service.

To answer some of your questions:

1) This chair style will be available in leather.

2) Other colors and fabrics will also be available.

3) It will be available at national retailers near you! I will keep you posted as the details get worked out.

Thank you for being a part of this journey with me and as always...Let's all go forth & design well.
-Angelo

Tammi said...

Unbelievable. This is really such good news for all of us that are always on the lookout for new home looks that are stylish and affordable. I hope your line is all out across the board. I would love to do my home in all Angelo all the Time!

BTW, the Parisian Style bathroom you did and that luxurious HUGE master bedroom with the seating area and wallpaper wall on RMS was just absolute GENIUS!

You are my hero!

yvonne said...

The price and the look is right one target.

OH, Target? Just got that. If you're in a big box like that it would be so cool for us. Easily accessible and you take your place amongst your contemporaries, where you belong!

I am looking forward to this and I can only imagine the pride that your family and friends must be sharing right now.

It's always nice to hear good stories about good people.

Trudie said...

Thank you for sharing and I wish you THE BEST with the furniture. This looks like it's going to be good.

ruth said...

CONGRATULATIONS!!!

SO COOL!

Wonderful News. It's great to hear good stories now and then. Looking forward to your line.

Samantha said...

WOO-HOO! Great news. Can't wit to find out where it's going to be. Please keep the info coming.

Dave L said...

Excellent work Mr. Surmelis! This is wonderful news and now the hard part is waiting for the stuff to be available.

Please keep us posted.

Holly said...

Bring It!

WHEN?

DEAN said...

Well, this is exciting and welcome news! Let us know when & where exactly.

mrsben said...

Angelo, I do hope that the proposed National Retailers you speak of, will have branches in Canada.

With the global economy status, many Canadians are seeking superior design with an affordable price tag attached. (We are brutally overtaxed up here and our Dollar more often than not, is considerably lower than that of the U.S.A.)

HAVE A SUPER WEEKEND and HAPPY VALENTINE's DAY to you and those that are close to your heart.

kiakai / Kelly said...

Knowing your love of unique chairs, I can't wait to see your designs! How fun to be able to put the combination of traditional, and just plain cool, together. Wow, you're gonna be good at this.
I'll be watching for your collection.
Kelly

Isla said...

CANNOT WAIT!

Troy said...

OOOOH! HOW COOL is this going to be? VERY!

Bethany said...

It's about time!

My husband and I can't wait to see the whole line. We have no doubt it will be gorgeous. If this chair is just a small indication, we're in! Congratulations ANgelo. You deserve this and we deserve that chair, ESPECIALLY at this price. WOW!

We've been fans since Clean Sweep days!

FJL said...

WHAT? Where have I been? Have you been holding out this whole time? This is very exciting news. CAN'T wait to see what you do. The look so far and price are incredible and you seem to be nailing it.

Congrats!

Julie said...

Other colors you say? This chair? Hmmm. If other colors work with my dining room I'd like to use a different color of the same chair for dng chairs. I love this look! I am now anxious to see it all! Congrats, but let's hurry it up. Ha! LOL!

Frank said...

GENIUS.

juju said...

this looks terrific. can't wait to see more and to know where i can maybe get my hands on it.

Dawn said...

Very spectacular news! By the looks of things, I will be getting some new chairs.

Alicia said...

I love your blog! The way you write, your choice of images and your overall take is intoxicatingly entertaining. The fact that you have some affordable, eye candy furnishings coming just adds to your grand appeal. I am ready for some new pieces for my new digs!

Gentry said...

Love it!

I know everyone is asking, but can't wait to find out the where & when.

Congrats!

sean said...

Very exciting news. You must be thrilled. Congratulations and I look forward to seeing more. I really like that chair.

Fifi Flowers said...

Good Luck with your new furniture line... can't wait to see it!

Jill said...

WTG Angelo! You have mad skills and your line will do fantastic!

Love love love the chair.

Much success,

Jill

p.s. Happy Valentine's Day!!
xoxo

Lisa (aka) French said...

Did I mention these chairs are AWESOME!!! congrats!!! French;)

Davis Family said...

I'll take 4!

Shannon said...

I know you've gotten 63 comments already but I just couldn't resist. That chair is amazing. I LOVE it. And yes it is affordable. I hate seeing great style then finding out I'd have to sell one of my children to get it. You have nailed beautiful design with true affordability. I am excited to see the rest of your creations and much success to you with this.

Lori Bee said...

Soooo very exciting! Sincere congrats! Lori

cindy said...

Congratulations Angelo! How exciting! Cant wait to see the rest of the line! From what I see here it looks like it will fabulous! Good luck! ~Cindy~

Cynthia said...

I think you are definitely on to something here. If you stay on the "good design, great price" path, you will have a huge hit on your hands. Congratulations and forget about ever sleeping again. You have a lot of work to do young man!

Marcia said...

Well, let me just echo everyone else-WHEN & WHERE? I want this chair. HA!

Love it.

TWB said...

LOVE IT!
I want one of everything.
Please keep me posted.

TWB said...

This chair looks so comfortable.

Terri said...

I just bought a new condo so I'm more budget conscious than ever! Style and affordability don't always go hand in hand when it comes to furniture, even at Target & Ikea.

If this chair and price is any indication of the direction you will be going in, consider me a new customer!

Can't wait to see all of the line.

LT said...

The sincerest of congratulations!

I met you years ago. I worked as a p.a. on one of your previous shows, and if I came away with anything, it was that you are the hardest working, most talented person I have met in this business! That tends to be a lethal combination because with it comes an unbearable ego, usually. You could not have been kinder.

I look forward to the furniture roll out. I will be one of many in line for my very own "Angelo" chair.

BTW it's been exciting to watch your star rise & shine!

Jeffrey LW said...

WOWZA!

I would buy this chair even if you were selling it out of the back of a truck. Excellent work. Let's see MORE.

Emily&Tom said...

Stupendous. I am very excited for you and for me! I want some new chair action in my living room!

Irene said...

you're killing me here!!!

How long do I have to wait? I have a seating area outside from my main living room. 4 of these chairs would be perfect. I have the perfect Parisian coffee table I found at a flea market that would go so well!

Mel & Jack said...

WHEEEEEEEEEEEEEEEEEEEEEN?


WHEEEEEEEEEEEEEEEEEEEEERE?

Can you tell I'm a little anxious?

Tom Erdman said...

Congratulations Angelo,
After reading these comments, I truly understand your commitment to never waver from excellence. So, when is this furniture going to be ready??????

Jillian said...

Well, it's already been said and I feel I need to repeat it, when are we going to be able to see the full line and when and where can we buy that chair? Curious about other pieces as well.

Congratulations and THANK YOU for thinking about style, function and price.

I loved you on Clean Sweep and am completely in love with you on Rate My Space.

Nick Klaus said...

I'm a big fan of the chair, and I do really like the pattern.
congrats on getting your own line!

wav-e-walls said...

Awesome...We can't wait to see more.

Congrats!

DesignTies said...

Like everyone else who's posted a comment I'm here to say "yippie"! And, of course, congratulations on such a wonderful step forward in your career! I'll watch your blog religously (okay, truth - I drop by at least every day as it is!) for news on where your furniture will be available for purchase. I can't wait!
Good luck with this new venture!
Victoria @ DesignTies

Staci said...

I have never anticipated a furniture line more. I've watched you for years and even within the confines of TV show set ups, you and your style shine like no other. Congratulations! I will now anxiously wait the TV show you produce.

Staci said...

I have never anticipated a furniture line more. I've watched you for years and even within the confines of TV show set ups, you and your style shine like no other. Congratulations! I will now anxiously wait the TV show you produce.

Marie said...

I will be waiting for your new line to furnish my first apt! Woo-Hoo! So very excited.
Can't wait to see it all. I'm a huge fan.

Tre said...

Are you going to be producing your own TV show? If it's anything like what it looks luke you're doing with furniture, you will have at least this faithful viewer.

Frankie said...

OH WOW! WOW! I wille cho everyone else and say when & where?

I LOVE your style and all that you do. I can't wait to own my very own 'Angelo" piece. CONGRATULATIONS!!!!

Davey LT said...

Oh Man! THIS is exactly what i have been waiting for! No, REALLY. I have wanted you to do a line since I first saw your mad genius ways on Clean Sweep on TLC. Remember those days? Well, you were rockin' it back then with no budget. I'm a huge fan and enthusiastic supporter of this. I too cannot wait to own a piece of this line. CONGRATULATIONS!!!!!!!

orlan said...

Summer feels SO FAAAAR away. I am thrilled about this new line. This chair and the price make me weak in the knees! I LOVE where you're going with this. How exciting is this for you? Are you having fun designing it all? What's the process like? Are you going to stop doing TV? SO MANY questions. Can you tell I'm a fan? LOL.

Love your work & style. Congratulations.

Lee MN said...

INCREDIBLE NEWS!

INCREDIBLE LOOKING CHAIR!

The only thing that would be better, YOU sitting in the chair and if you delivered it, EVEN BETTER!

Beth said...

WHY? WHY must you tease us like this? I just had a very emotional reaction to this chair and then I saw the price and nearly fainted AND it's by you!

HURRY!

Theresa said...

A BIG CONGRATS! I can only begin to imagine the work involved in this type of project. I hope that you don't give up the TV stuff. You are amazing at it and from the looks of this chair, you are gonna be amazing at this as well. For our sake, please do both!

Congratulations again.

Donna K said...

Awesome news and like everyone else I want to know more.

HST said...

SOOOO AWESOME. Waaaay COOL!!!

Stu said...

I am in love with this news and with this chair. THANK YOU, THANK YOU, THANK YOU! Congratulations.

Olivia said...

YES! WHEN? WHERE? HOW MUCH for all the pieces in the line? CONGRATS!

Anonymous said...

How will this project impact your relationship with HGTV? How many more seasons would you anticipate producing Rate My Space? When will Season 3 begin?


(How did you hurt your back?)

angelo said...

We are in the middle of shooting Season 3 of RMS right now and it's slated to premiere in April. Will keep you all posted on specifics as they become available.

As far as how many more Season, that is up to HGTV. They produce the show.

I was designing and working in the world of art & design long before I was on TV. Anything that I do outside of my televised reality, like the furniture venture, is independent and more about my career as a whole.

I do a lot of heavy lifting in my world and the bad back is just a by product of that.

-A

Scilla said...

I love this chair and I am thrilled at the prospect of a whole new line by you. The price point is just incredible. I have been a fan for years, waaaay back since the Lfetime/TLC days. I'm happy that you have shared your creativity with the world via TV land and I hope you choose to continue to do so. You are much needed in a sea of "hosty blandness." Don't get me started.

Appreciative fan.

farrah said...

love it!
love you!

Visual Vamp said...

So happy for you!
But you kind of stole my fabric ha ha. I'll email you a photo.
xo xo

Pav said...

I am a bug fan of B&W and have seen it in all forms, including a version of this pattern, but I love the way you've used this pattern with the very simple, clean lines of the chair. I am anxious to see more.

LJTenn said...

Hi Angelo,
How exciting! Will you and this lovely line be at High Point Furniture Market next month? It's the 100th anniversary of Market, you know? :)

OCDesigner ~Athella said...

Wow Angelo, Congrats on that! Wow on the price too!!! Looks like quit a bargain. Im sorry I missed the Expo this time. I ran in to Candace Olsen last year. Maybe I'll make the one in August and will see you there!
Best Wishes ~Athella

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