It all started with an orange floral chair.
We launched angelo:HOME about five years ago at a time when everything in the economy was crashing all around us.
Everyone that knew better and had more experience said, "This may not be the ideal time to be doing a product line launch."
Since I was too dumb to know better, I insisted this was the thing I wanted to focus my energy and money into. They responded with, "Well, please don't start with an orange chair. Here are some shades of brown you can work with. We can sell those."
I'm an awful listener. Usually, it comes with horrible consequences. This time, it was the best thing I could have done. Not listen.
Orange set the tone for our brand and we haven't looked back.
Design your rooms, your home, your life with risk. A little will go a long way in making a change that is powerful. -angelo